Five days inside your GTM machine. What's broken and why, what each leak is costing you, and the order to fix it in.
You're about to spend money fixing something you can't name.
Sales says the leads are bad. Marketing says they're fine.
You couldn't say which channel produced your cheapest customer.
Someone builds the weekly numbers by hand, and you still don't trust them.
You've tried a hire, an agency, or a tool. The problem's still here.
Everyone you ask has a confident answer. No two of them match.
Every one of these leaves a trail. We follow it.
Every document is the same shape: what we found, the evidence behind it, and what to do about it.
They're stacked, not separate. Break the foundation and everything above it shows up as a funnel problem.
Who you actually sell to, versus who you say you sell to. Break this and everything above it is a symptom.
What the market thinks you are, and whether that matches what you've been telling them.
Where leads come from, what they cost, and which sources have never produced a closed deal.
Where qualified interest stalls. Follow-up, handoffs, and the gaps nobody owns.
Whether customers stay, grow, and refer, or quietly leave without anyone noticing.
Attribution, reporting, data integrity. The layer that makes everything else readable.
Sixty minutes, founder only. Your best and worst customers, who you think you sell to, what you've already tried, and what can't change.
Seventy-four checks across nine blocks: mystery shop, email infrastructure, your site and stack, paid footprint, search, AI visibility, reviews, your outbound, and context. None of it needs a login.
Short sessions with your sales and marketing people, 45 to 60 minutes each. You're not needed in any of them.
We trace live lead flows hop by hop, open up every closed deal you have, and rebuild your funnel from what the data actually says.
Sixty minutes walking through the diagnosis, root cause by root cause. All 27 documents land straight after. Then you read.
You've had the weekend and then some to go through all 27 documents. You bring your challenges to anything in the pack, and we go owner by owner on what happens next.
Screenshots, record IDs, timestamps. Nothing in the pack is an opinion you have to take on trust, and you can check any of it yourself.
A protected list of what's quietly working, plus the real problems that are still the wrong ones to start with. Knowing what to leave alone is most of the value.
The audit opens up the gaps and writes them down properly. Whether we fix them, your team does, or you hand it to someone else, the work is identical. That's the whole point of writing it down.
Send us your domain. That's it, nothing else. We'll run the outside-in pass and come back with five things we found without ever logging in. If we come up empty, we'll tell you that too, and you'll have learned something either way.
One email with access, and three calls. About three hours of your time across the whole week. Your team gives a little more, in short sessions you don't need to sit in.
At kickoff, not at payment. We'll need access in place 48 hours before that call, and the outside-in work is already running by then.
Then we take every closed deal from the last twelve months. If that's thin, the thinness is itself one of the findings, and usually an important one.
That's a separate conversation, and a separate scope. The audit is complete on its own, and the quick wins are yours to run the same week.
Thirty minutes to make sure this is the right fit for you.