Sales Insights & Strategies

Learn how to transform your lead generation process with proven automation strategies, best practices, and industry insights.

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Automation

How We 3x'd Response Rates Using AI-Powered Research

A detailed case study showing exactly how one SaaS company went from 7% to 23% response rates by automating their prospect research process. Includes the specific prompts, workflows, and strategies they used.

March 15, 2025 • 8 min read
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Personalization

The 5 Research Points That Actually Matter for Personalization

Most sales teams research the wrong things. Here are the 5 data points that actually drive response rates and how to find them quickly.

March 12, 2025 5 min read
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Strategy

Why Your ICP is Wrong (And How to Fix It)

Your Ideal Customer Profile probably focuses on firmographics. Here's why psychographics and behavioral data matter more for lead generation.

March 10, 2025 7 min read
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Automation

Building Your First Lead Gen Automation in n8n

Step-by-step guide to creating a simple but effective lead generation workflow that researches prospects and drafts personalized emails.

March 8, 2025 12 min read
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Case Studies

From 200 to 2,000 Prospects: A Scaling Success Story

How a B2B SaaS company scaled their lead generation from 200 to 2,000 qualified prospects per month without hiring additional staff.

March 5, 2025 6 min read
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Tools

The Complete Lead Gen Tech Stack for 2025

Our recommended tools for prospect research, data enrichment, automation, and personalization - plus how to integrate them effectively.

March 3, 2025 9 min read
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Personalization

The Psychology of Cold Email: What Actually Works

Behavioral psychology principles that increase cold email response rates, with real examples and A/B test results.

February 28, 2025 8 min read

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